Award-winning app and Jr. NBA team up to empower youth basketball coaches and increase access to basketball development instruction across the U.S.
| 4 min read
LOS ANGELES, CA, October 26, 2021 — MOJO, the award-winning youth sports app, today announced a partnership with the Jr. NBA, the official youth basketball participation program of the NBA and WNBA, that will bring a wide range of coaching resources and instructional basketball content to youth sports coaches, parents and athletes across the U.S. through the MOJO app.
The MOJO app will provide users with comprehensive video resources including basketball exercises, games and practice plans developed in collaboration with the Jr. NBA that coaches and parents can use for youth teams of all ages. The content features coaches and youth players demonstrating more than 120 activities that can be replicated in a practice environment or at home, in addition to a variety of games and exercises to help advance on-court development.
The first series of content was produced at Golden 1 Center, the home arena of the Sacramento Kings, and is now available on the MOJO app.
“We’re honored to work with the NBA, WNBA, and Jr. NBA to bring impactful basketball development programming to families across the country,” said Ben Sherwood, founder and CEO of MOJO, and former co-chair of the Disney Media Networks, who has coached his two sons in a variety of sports over the last 12 years. “More than 82 percent of coaches who use the MOJO app say it makes coaching easy, stress-free and enjoyable. Every family deserves the best in youth sports, and we are incredibly excited to help every player receive opportunities to grow and fall in love with the game.”
“We are excited to partner with MOJO to ensure that youth coaches and parents have the resources they need to help young players learn and enjoy the benefits of participating in sports at the grassroots level,” said NBA Associate Vice President, Youth Basketball Development Team Leader Adam Harper. “Knowing that coaches play a critical role in fostering a positive youth sports experience and helping young people develop as players and leaders, we look forward to providing this new tool to coaches and parents to help enhance the development of youth players nationwide.”
After launching in February 2021, MOJO is rapidly building a community of parent-coaches of the largest pool of players in the world – kids aged 13 and under. MOJO builds high quality practices in seconds at the tap of a screen, customized to age and skill level. To level the playing field, the app is free to all parent-coaches, while at-home training is available for either a $9.99 monthly or $59.99 annual subscription. As part of a commitment to leveling the playing field and increasing access to basketball development resources for families of all socio-economic backgrounds, MOJO and the Jr. NBA will work together to distribute $250,000 worth of at-home subscriptions to families across the country free of charge.
The Jr. NBA partnership marks MOJO’s entry into its third sport after a fall season that saw more than 200,000 parents and coaches engage in MOJO content for soccer and flag football. The expansion into basketball also marks the movement of MOJO into an additional season of youth sports separate from the traditional fall-spring cycle of soccer and flag football.
MOJO is on a mission to make youth sports more fun for everyone – one kid, one coach, one team at a time. Launched in February 2021, MOJO is a robust digital platform that empowers parents who coach youth sports to bring world-class training to the largest pool of players in the world – kids aged 13 and under. MOJO believes that youth sports has the power to transform lives, not just for the kids on the field but the coaches and parents on the sidelines. MOJO is committed to equity, inclusion and helping to level the playing field for kids everywhere. MOJO’s partnerships include: NFL FLAG, FC Barcelona, US Youth Soccer, SAY Soccer, Positive Coaching Alliance and more. For more information, visit www.mojo.sport.