The program honors brands that provide people with compelling reasons to care about them and offer inspiration for others to buy in
| 4 min read
LOS ANGELES, California (October 25, 2022) – MOJO, the award-winning youth sports app and platform, has been recognized by Fast Company in their second annual Brands That Matter list, in the sports category. MOJO joins previous winners such as Nike, Masterclass and XBox as a brand that communicates and demonstrates exceptional brand purpose through cultural impact and social engagement, and that has authentically communicated its missions and ideals.
“MOJO is honored to be named one of Fast Company’s Brands that Matter,” said Ben Sherwood, founder and CEO of MOJO. “This recognition reinforces what we at MOJO have always believed — that youth sports matter. At a time when too many kids and families are dropping out, or missing out, on the benefits of sports, MOJO is here to bring back the fun and games, and to grow youth sports from the grassroots up.”
MOJO’s mission is to reinvent youth sports for 25 million kids in the US and 500 million around the world who play recreationally — and to level the playing field by making youth sports accessible for all kids. Since launching in February 2021, MOJO has served more than 400,000 teams and 4 million kids and families offering easy-to-use team management and communication tools and high-quality coaching resources, backed by world-class teams and leagues like the NBA, MLB, NFL FLAG and FC Barcelona.
Company data show that MOJO also matters to the people who matter most in youth sports — the kids and families that power grassroots programs across the country.
“This year, we’ve expanded the Brands That Matter program to evaluate honorees in the context of how they matter within the category in which they compete for people’s attention or loyalty. The result is a wide-ranging list of honorees that are making their mark on culture, and through social impact,” said Brendan Vaughan, Fast Company’s editor-in-chief.
Fast Company editors judged each brand on relevancy, cultural impact, ingenuity, and business impact to compile the list.
The final list, which includes large multinational conglomerates, small-but-mighty companies, and nonprofits, recognizes 145 brands that have found an ability to forge an emotional connection with customers.
Click here to see the complete list.
The November issue of Fast Company magazine is available online now and will be on newsstands beginning November 1, 2022.
MOJO is on a mission to make youth sports more fun for everyone – one kid, one coach, one team at a time. Launched in February 2021, MOJO is a robust digital platform that empowers parents who coach youth sports to bring world-class training to the largest pool of players in the world – kids aged 13 and under. MOJO believes that youth sports have the power to transform lives, not just for the kids on the field but the coaches and parents on the sidelines. MOJO is committed to equity, inclusion and helping to level the playing field for kids everywhere. MOJO’s partnerships include MLB, the NBA, NFL FLAG, FC Barcelona, US Youth Soccer, SAY Soccer, Positive Coaching Alliance and more. For more information, visit www.mojo.sport.
About Fast Company
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Brendan Vaughan. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication, Inc., and can be found online at fastcompany.com.